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Inspired Minds

Inspired Minds

Inspired Minds think that too much learning is done at a desk; studying science becomes about memorising definitions. At our workshops scientific concepts unfold in front of students naturally, giving children context and motivating the science they study at school.

Their workshops present students with hard, open-ended challenges and let them find their own solutions. Some challenges are technical: wire up a circuit, program the robot to follow a path, but we also set creative challenges: teach your robot to draw, paint and dance.

Commissioned identity scheme and look and feel roll out for the London based tutors. The identity system was inspired by the hands-on approach the founders have to science and technology. An assembled identity that takes a distinctive brand approach — setting it clearly apart from the competition.

 Inspired Minds are on a mission — to change the way learning should be. They create a space for children to explore tech, robotics and coding in fun, engaging hands-on workshops.  They wanted a brand to match this excitement and hands-on aspect. Clearly conveying that learning doesn't have to be just through textbooks and revision.  The new brand centres around the companies acronym 'IM' forming the beginning of core headline messaging — showing the doing aspect for the children who take the workshops.

Inspired Minds are on a mission — to change the way learning should be. They create a space for children to explore tech, robotics and coding in fun, engaging hands-on workshops.

They wanted a brand to match this excitement and hands-on aspect. Clearly conveying that learning doesn't have to be just through textbooks and revision.

The new brand centres around the companies acronym 'IM' forming the beginning of core headline messaging — showing the doing aspect for the children who take the workshops.

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