Inspired Minds are on a mission — to change the way learning should be. They create a space for children to explore tech, robotics and coding in fun, engaging hands-on workshops.
They wanted a brand to match this excitement and hands-on aspect. Clearly conveying that learning doesn't have to be just through textbooks and revision.
The new brand centres around the companies acronym 'IM' forming the beginning of core headline messaging — showing the doing aspect for the children who take the workshops.