Reimagining how visitors navigate London for the 2012 Olympic games — a self-initiated degree project, whilst at Falmouth University.
For me the simplest things are often the most resonant.
I wanted to find a new approach to how people recognise different sports through colour, shape and the distinctive movements that occur within them.
The designs were featured across several high profile journals and blogs within the design industry. Including; Creative Review Magazine, Wallpaper*, It's Nice That's Blog, The Architects Journal and FormFifityFive. As well as winning a D&AD New Blood Award.